Privacy Policy

Last updated: April 20, 2026

CastTraceLures (casttracelures.shop) protects your personal information. This policy explains how we collect, use, and share data when you shop for Open Water Jigs and Crankbaits.

1. Information We Collect

  • Your Input: Name, email address, shipping/billing address, phone number, and payment details (payment info is processed by Shopify Payments – we never store it).
  • Automatic Data: IP address, browser type, device model, pages you visit (e.g., Crankbait product pages), time spent on our site, and how you found us (collected via Google Analytics and Shopify).
  • Cookies: Small files that remember your login, shopping cart, and preferences (e.g., "saved Jig weights"). You can disable cookies in your browser, but this may break site features (e.g., cart saving).

2. How We Use Your Information

  • To process and ship your Jigs/Crankbaits (e.g., share your address with USPS/FedEx).
  • To communicate with you: Order confirmations, shipping updates, and answers to your questions (we never send unsolicited marketing emails without your consent).
  • To improve our site: See which Crankbait diving depths are popular, fix bugs, and make it easier to find Open Water Jigs.
  • To prevent fraud: Check payment details and flag suspicious orders (e.g., multiple large Jig orders to the same address).

3. How We Share Your Information

  • Trusted Partners: We share data only with service providers who help us run the shop (e.g., Shopify for orders, USPS for shipping, Google Analytics for site stats). These partners can’t use your data for other purposes.
  • Legal Reasons: We may share info if required by law (e.g., court orders, tax rules).
  • No Selling: We never sell, rent, or trade your personal information to third parties for marketing.

4. Your Rights

  • Access: Ask for a copy of the data we have about you (email privacy@casttracelures.shop).
  • Correct: Update wrong info (e.g., a new shipping address).
  • Opt-Out: Unsubscribe from marketing emails by clicking "Unsubscribe" at the bottom of any email.
  • Delete: Request we delete your data (we may keep basic info for tax/legal reasons).

5. Data Security

We use SSL encryption and secure servers to protect your data. No online transmission is 100% secure, but we take all reasonable steps to keep your info safe.

For privacy questions: privacy@casttracelures.shop